AirMason CoLaunch vs ThinkHR: The Multi-Client HR Compliance and Document Management Platform

If you’re searching for ThinkHR in 2026, the first thing to know: the ThinkHR portal was retired on September 27, 2021. ThinkHR merged with Mammoth in 2020 to form Mineral, and all ThinkHR accounts were migrated to the Mineral Platform. Mineral is now owned by Mitratech.

The product you remember as ThinkHR — the compliance library, the SPHR advisors, the handbook tool, the training courses — all of that lives inside Mineral Platform today under different branding. If you had a ThinkHR account, logging in still works, but it redirects to Mineral.

That history matters because a lot of brokers, PEOs, and consultants originally adopted ThinkHR specifically for the partner channel it offered. The rebrand to Mineral didn’t change the underlying model: it was then — and still is — a platform sold to end-clients with a referral program for the partners who introduced them. There is no multi-tenant console where a partner manages 100s of client handbooks from one login. There never was.

That’s the gap CoLaunch fills.

The partner-side workflow that brokers and PEOs actually need doesn’t match what the ThinkHR → Mineral platform was built for. Here’s what firms tell us drives them to look elsewhere:

• Every client is a separate login. There’s no dashboard that lets a broker see all their clients’ handbooks in one place, push updates across them, or lock down policies that shouldn’t be edited by client sub-admins.
• The handbook is Mineral-branded. For a PEO or consultant whose value proposition is "your own branded HR package," that’s a problem. There’s no white-label mode.
• Alerts are generic, not per-client. When a law changes in California, you get the same alert every other Mineral customer gets — not an alert that says "these 47 of your client handbooks reference this rule and need updating."
• Support is client-facing, not partner-facing. Mineral Experts are great for answering an individual HR manager’s question about FMLA. They’re not a partner support team who understands your firm’s workflow.
• Output is policy-focused. The handbook is a compliant document. It’s not a branded onboarding experience your clients can proudly put in front of their employees.

If any of these sound like your firm’s reality, the ThinkHR-to-Mineral transition didn’t solve the problem — it just repainted it.

CoLaunch is the partner-side product AirMason built specifically for firms whose business is delivering branded employee handbooks to many clients. It’s not a referral program. It’s a multi-tenant publishing console with everything a broker, PEO, consultant, or law firm needs to run a modern handbook program at scale:

• One login, every client handbook. Your entire client book in a single dashboard, organized how you want it.
• Per-client branded / white-label portals. Each client gets their own colors, logo, and domain. Your firm’s brand stays where you want it.
• Real-time bulk publishing. Update a policy once, push it to every affected client in seconds.
• Personalized law alerts. When a jurisdiction changes a rule, you see exactly which client handbooks are affected.
• 1,000+ expert-curated rules reviewed and approved by a team of attorneys, with city, county, and industry-level granularity across the US, Canada, and the UK.
• AirMason HR Desk — in-house HR team plus state-certified attorneys across US, Canada, and UK who work with your team on complex client questions.
• Full visual editor, AI branding import, culture pages, and in-house creative services for clients who want a handbook that looks like a marketing piece, not an HR PDF.
• Automatic migration from Word, PDF, Mineral, ThinkHR exports, or BLR handbooks — plus white-glove service when things get complicated.

Imagine being able to update pages across 100s of clients instantly, in real-time.

CoLaunch takes compliance as seriously as Mineral does — and extends it for partner use cases.

Every legal policy is reviewed and approved by a team of attorneys. The compliance ruleset covers 1,000+ rules across federal, state, city, county, and industry dimensions in the US, Canada, and the UK — broader geographic coverage than ThinkHR/Mineral offers. When a rule changes, AirMason HR Desk is available to partners for live guidance.

The critical difference is that CoLaunch treats compliance as a partner problem, not an end-client problem. When you manage 600 client handbooks, you don’t just need "compliant templates" — you need to know which handbooks need what updates, when, and to be able to execute those updates at scale without hiring 40 consultants to do it manually.

Instead of "what replaced ThinkHR?", the better question for a partner firm is: "what platform was actually built for the way our firm delivers HR services to many clients?"

That’s the question CoLaunch answers. Whether your firm is a brokerage, a PEO, an HR consultancy, a law firm, or a portfolio operator, CoLaunch is designed for the partner-side workflow that ThinkHR and Mineral were never structurally set up to handle.

Book a demo and we’ll walk through your use case — client volume, jurisdictions, white-label requirements — and show you exactly how a migration from your current setup would work.