How AirMasonbridged the gap
between culture and complianceValidating the shift to digital, accessible handbooks, powered by AirMason.
Validating the shift to digital, accessible handbooks, powered by AirMason.
Name
The Krazy Coupon LadyType
Consumer DiscountsLocation
USA🇺🇸Team Members
127Admins
8Total Documents
32SSO Platform
Name
The Krazy Coupon LadyType
Consumer DiscountsLocation
USA🇺🇸Team Members
127Admins
8Total Documents
32SSO Platform
The Issue
Even thriving cultures struggle when processes and policies are locked away in static documents.The Issue
Even thriving cultures struggle when processes and policies are locked away in static documents.The Krazy Coupon Lady (KCL) team saw a familiar pattern: well-intentioned standard operating procedures (SOPs) and manuals gathering digital dust because they didn’t feel relevant, current, or approachable. The challenge wasn’t a lack of information, but a lack of connection. Their employees and incoming talent alike needed documentation that:- Lives where the work happens
- Reflects KCL’s tone, values, and culture
- Can evolve as the organization does
“With AirMason, I have complete confidence that our handbooks reflect the latest state and federal regulations. Updates that once took days now reach every employee within minutes, keeping us compliant, consistent, and connected.”
— Jessica Adams, Chief People and Culture Officer
The Solution
With AirMason, the KCL team saw an opportunity to turn static documentation into an engaging employee experience. The process:The Solution
With AirMason, the KCL team saw an opportunity to turn static documentation into an engaging employee experience. The process:1. Discovery and mappingAfter extensively studying the KCL employee journey, it became clear that employees wanted to understand how their roles fit into the bigger picture, while potential hires valued clarity around expectations and culture.Simultaneously, we dug into the pain points the HR team faces in managing all of the above – namely, the hours spent deciphering legislative updates, wrangling the latest versions, and updating countless documents, all while attempting to produce something that would capture and hold employees’ attention.2. Scalable digital transformationWe set out to transform KCL’s documentation to reflect its culture of transparency and trust, while putting relevance and approachability at the forefront.With the AirMason team’s cheerleading (and chat support), the KCL team used our intuitive editing platform to build an aesthetic yet functional library of documents – all personalised, searchable, and on-brand.Their custom setup automates document distribution so that every employee receives only what matters to them, based on their location and role.3. Values in practiceKCL’s employee handbook is now publicly displayed on their careers page – a demonstration of their commitment to transparency and inclusion before candidates even apply.These documents don’t just inform; they inspire. From day one, they establish cultural expectations and reinforce KCL’s values throughout the employee journey.
“These guides have completely changed the way people acclimate to KCL. New hires come in more confident, ask fewer logistical questions, and spend their time digging deeper into their work and our culture.”
— Alyssa Snyder, HRBP
The Outcome
These numbers alone validate the shift to digital, accessible handbooks, powered by AirMason. The KCL employee handbook is no longer just a policy document; it’s a tool for employee empowerment, engagement, and belonging:The results:- Policy update time decreased by 70%
- Administrative search time decreased by over 50%
- Updates to compliance or benefits information decreased from days to minutes
- Candidate rating for “I understand the culture of KCL” rose from 4.0 to 4.8 out of 5
- 100% of new hires Strongly Agreed or Agreed that “I can easily find the information I need about KCL’s policies and programs in the handbook.”
The final word
“It’s rare to hear people describe a handbook as something they enjoy, but that’s exactly the feedback we’ve received. The design and usability make it easy to engage with, and I genuinely feel proud every time I open it.”
— Jessica Adams, Chief People and Culture Officer
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